TRUGVSULTA• Today (Normalized)
TruGolf Holdings Inc. logo
Ulta Beauty Inc. logo

TRUG vs ULTA (TruGolf Holdings Inc. vs Ulta Beauty Inc.)

Showing Closing Date Range from Sep, 10 to Sep, 11, 2026.

Normalized cumulative comparison anchored at 0.00% baseline to illustrate pure alpha, return divergence, and market momentum.

WEEKEND • MARKETS CLOSED US Eastern Time (ET)

Weekend Market Recess

1:46 PM ET
2026-09-12

US markets are closed for the weekend. Displaying the most recent finalized trading session. Next regular session opens Monday at 9:30 AM ET.

Today's Alpha Margin

TRUG leads by +73.93% Alpha Spread Today

TRUG is trading at +76.01% while ULTA is at +2.08% .

TRUG (76.01%) ULTA (2.08%)
Dominance Spread73.93% Spread
Card 1 • Session Start 9:30 AM ET OPEN

Started At

Official opening auction price

TRUG
Gap: +0.13 (35.14%)
$0.50
ULTA
Gap: +5.54 (1.03%)
$541.17
Baseline Prior Closes $0.37 vs $535.63
Card 2 • Execution OFFICIAL CLOSE

Closed At

Finalized regular session close

TRUG
Settled close
$0.65
ULTA
Settled close
$546.78
Verified Snapshot1:46 PM ET
Card 3 • Net Move TRUG LEADING

Gained / Lost Today

Net return against previous session close

TRUG
+$0.28
+76.01%
ULTA
+$11.15
+2.08%
Performance Lead +73.93% Advantage

Today's Trading Range Position

Where each asset is currently trading relative to its Day Low and Day High

TRUG $0.65 (64% of range)
Low: $0.47High: $0.75
ULTA $546.78 (98% of range)
Low: $531.56High: $547.08

Session Liquidity & Volume

Trading activity, share volume, and estimated dollar liquidity

TRUG Liquidity
Share Volume
431.81M
Est. Dollar Volume
$280.68M
ULTA Liquidity
Share Volume
419.8K
Est. Dollar Volume
$229.54M

Session Ledger Comparison

Direct side-by-side breakdown of today's key auction and price metrics

MetricTRUGULTAHead-to-Head Advantage
Today's Return+76.01% +2.08% TRUG +73.93%
Net Dollar Move+$0.28+$11.15ULTA higher move
Open Price$0.50$541.17 Gap: 35.14% vs 1.03%
Day High$0.75$547.08Session peaks
Day Low$0.47$531.56Session troughs
Intraday Spread$0.28$15.52High/Low spread
Share Volume431.81M419.8KTRUG more active
Est. Dollar Volume$280.68M$229.54MTRUG higher liquidity
Multi-Day Trajectory ChartsInteractive Historical Comparison

Explore TRUG vs ULTA Over Extended Timeframes

Today's session isolates intraday momentum. Switch to normalized multi-day timeframes to analyze historical correlations, cumulative returns, and divergence charts.